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MORE FROM MICHAEL LOVAS

    Wednesday, July 21, 2010
    What do clients really want from you?
    This article delves into consumer attitudes about the firms they choose to do business with and, just as importantly, those they choose not to do business with.
    Friday, June 11, 2010
    Marketing therapy: Just lie back and relax
    Imagine that you can hire a psychologist to analyze and fix your marketing messages so they hit your target market right between the eyes. What would that look like?
    Thursday, May 20, 2010
    The three biggest problems with advisor Web sites and how to...
    In this article, I'm going to give you a fast and accurate look at how the vast majority of financial advisor sites sabotage themselves. Based on what I've seen, your Web site is probably making these same mistakes.
    Friday, April 23, 2010
    How to create value for your professional clients
    Are you really creating value for your professional clients, or merely claiming to?
    Thursday, April 8, 2010
    How to use questions to sell financial services
    This article explains how a producer's ability to ask the right questions at the right time determines the degree of receptivity he or she get from his or her prospects.
    Thursday, April 1, 2010
    How to create a successful annuity sales script
    In order to move from effective to successful, you have to understand the logic and psychology at work. This article gives you some of that logic and psychology, and we apply them to creating a sales script to discuss an annuity with a prospect.
    Tuesday, March 2, 2010
    How your prospects make buying decisions
    The ability to learn how people make buying decisions has long been a seductive apparition. We keep trying to get to it, only to see it fade away. Until now. This article teaches you how to discover people's various mental buying strategies.
    Thursday, February 11, 2010
    Why your sales efforts fail
    If your sales efforts fall flat, it is most likely because the psychology you're using is wrong.
    Friday, November 6, 2009
    The role of social media in your business
    What could social media possibly have to do with the economy and your business? Pay attention, because the answer is enormously important.
    Thursday, August 13, 2009
    Look at the industry from the dark side
    The economy has changed. The investing public is no longer comprised of trusting innocents. Read this article to find out why.
  1. How to create value for your professional clients
    Are you really creating value for your professional clients, or merely claiming to?
  2. What do clients really want from you?
    This article delves into consumer attitudes about the firms they choose to do business with and, just as importantly, those they choose not to do business with.
  3. The worst mistake in selling financial services
    Wouldn't you agree that selling is easily the most important activity in the success of your financial services business? So why do so many advisors continue to make the worst mistake possible?
  4. How to use questions to sell financial services
    This article explains how a producer's ability to ask the right questions at the right time determines the degree of receptivity he or she get from his or her prospects.
  5. You've been replaced by a cartoon
    Unless you've been under a rock for the past year, you know that the headlines have not represented the financial industry in a favorable light. One company has even created a digital cartoon to give financial advice. What can you do to fight back?
  6. The death of selling as you know it
    How would your sales conversations go if there were a prosecuting attorney sitting in the room with your prospect? That's what life will be like for you when the new regulations hit. Want to know how to succeed in the face of the new regulations? ...
  7. Look at the industry from the dark side
    The economy has changed. The investing public is no longer comprised of trusting innocents. Read this article to find out why.
  8. How to create a successful annuity sales script
    In order to move from effective to successful, you have to understand the logic and psychology at work. This article gives you some of that logic and psychology, and we apply them to creating a sales script to discuss an annuity with a prospect.
  9. The secrets of marketing psychology, Pt. 2
    It's common knowledge that your brain is suffering from information overload. Everyone's is. How can you break through that? How can you reach out and capture someone's attention amidst all that static and clutter? This article will teach you ...
  10. The three biggest problems with advisor Web sites and how to...
    In this article, I'm going to give you a fast and accurate look at how the vast majority of financial advisor sites sabotage themselves. Based on what I've seen, your Web site is probably making these same mistakes.
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Posted by: aclark916
Views: 219
Replies: 1
Lead generation options to fit your budget
I am selling final expense, modified or burial insurance up to 20k and 10 yr. term. I am new so i would like to develop a steady stream of quality leads as well as a good marketing program to keep th... ...
Posted by: Michael Lovas
Views: 8754
Replies: 62
Re: Gain new clients by being published, very easy to do
Hold on. It's not that easy and it's full of risk.
I've been publishing books and articles since 1986. I've also ghostwritten many books, book chapters, articles, etc. for many years. The most i... ...
Posted by: Katherine Vessenes
Views: 350
Replies: 1
How to build your business in a down market, Pt. 1
"How to build your business in a down market, Pt. 1
I am probably the only person in the country who is perversely happy the market has ... ...
Posted by: rhauck
Views: 1203
Replies: 11
Is the do-not-call list still an issue for you?
Can you please send me the e-mail templates? Thank you! ...
Posted by: Financial Advisor BlindSpotRemover
Views: 223
Replies: 0
Wealth Practice Sales Tanking? Ask These 5 Questions...
Read this article if you want to learn what is getting in the way of your sales and marketing results...it's not what you think it is:
...-questions-reveal-whats-been-tanking-your-wealth-practice-s... ...

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