We measure our clients' credibility in various ways. Most of them are very decent people who would be immediately seen as credible - if they knew how to display it or prove it. That's why they come to us for help. We wrote the book on professional credibility (http://www.axisofinfluence.com/)
How do you rate? For you, let's take the simplest approach. But first, what score do you give yourself and your credibility? What level of credibility would you expect from your own advisors? 100%? 90%: 70%? Let's see how you do.
It's just a numbers game. If all advisors are credible, you have to prove you're even more credible. If advisors are being accused of fraud, you have to prove that you're more credible than they are. If you can't do that, you're lumped in with them.
You prove your credibility by displaying it, and you do that in specific ways. If you don't use these ways, you already have two strikes against you. So, let's look at this short list of ways you could demonstrate your credibility. Which ones do you use right now:
3rd party introduction of you
publishing articles
publishing white papers
publishing books
public speeches (not seminars)
articles about you, written by other people"
activie listening techniques
three-level questioning process
consistent written communication with clients
regular face-to-face visits with clients
Those are the easy ones. Just count the ones you do right now, and give yourself 10 points for each one. If you score less than 80%, you're in big trouble. So, what are you going to do about it?
Michael Lovas
michael@aboutpeople.com
http://www.axisofinfluence.com/
